Branding a new media start-up unique to the information ecosystem.

Written By 3rd Star

Client:

Glitch TV

Challenge: Glitch TV began its brand journey with brand identity, but sought to construct a strategic brand foundation to distinguish itself and plan the execution of its vision. 

Strategic Output: Brand Strategy, Historical Positioning, Tagline Development, Brand Positioning, Voice & Messaging, Audience Persona.

Solution: Development of a new media platform positioned as a disruptor using a framework built on memory and cultural innovation.

Results: Identification of opportunities to diversify growth. Roadmap to grow brand awareness and differentiate The Glitch TV.

3rd Star
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