Creating a brand roadmap for a culturally tuned-in lawyer.

Client:

CFJ Law

Challenge: Lawyer Carl Forbes Jr. is a rising star in real estate and estate planning in NYC and state, yet needed to establish a sophisticated and legitimate brand for his firm, grow professional relationships and clients.  

Strategic Output: Brand Strategy Roadmap

Solution: Develop strong narrative, messaging and taglines that reflect the caring, people-first approach to the firm’s clientele, community and professional relationships. New biography, competitive landscape, values, positioning, personas, audience journey. Recommendations that underscore culturally-centered professional collaborations. 

Results: A new brand strategy that informed the new brand identity and raised the firm’s professional profile and brand awareness. Messaging copy that translated to website copy. Clarity and direction for brand owner.